Section 8: Exemption Each Party undertakes to exempt, release and maintain unscathed the other Party, its successors and beneficiaries and associated enterprises, and undertakes to meet all debts, losses, damages, claims (including workers` compensation rights), actions, actions and related expenses (including reasonable attorneys` fees for the defence against such claims) on the one hand, to defend, directly or indirectly, by negligence or wilful misconduct on the part of the party, its senior management, its staff or its representatives in the execution of this agreement. The new proposal contains, among other things, language that reflects global best practices, allowing outside advertisers in the United States to include them in their contracts with some local changes, as well as to revise and clarify definitions of several concepts that have caused confusion in the market. These include updates to the definition of “Programmatic Media” that are similar to the Interactive Advertising Bureau definition. In addition, the definition of “conflicts of interest” has been updated to include language clarifying that investment information should take place where the media agency or its related companies have a financial connection with a company providing services to the advertiser. • Definition of conflicts of interest – The proposal adds new language to ensure that agencies and their associated companies disclose any investments or financial ties with a company that provides services to the advertiser. This agreement allows government and wider public sector organisations to purchase media channels from a single supplier, Manning Gottlieb OMD (a division of OMD Group Ltd), who have set up a government media team to buy on your behalf in the UK and abroad via all channels off and online. This fee is a fixed contribution to all public communications expenditure through the executives and funds of the Government Communication Service (GCS). This was approved in 2013/2014 by the Council of Officials, the Council of Ministers and with the agreement of all communication directors. • The definition of “programmatic media” – The new definition now mirrors that of the Office of Interactive Advertising (IAB). “While considerable progress has been made in establishing greater transparency in the relationship between advertisers and media buyout agencies, much more is needed,” said Bob Liodice, CEO of ANA. “The new contract template is more comprehensive than the original template and contains updates that address the current market place. We ask all advertisers to review the changes and, if necessary, include them in their current media agency contracts. Please send an email Sean.Limbrey@crowncommercial.gov.uk requesting a copy of the briefing template that will be used for all media letters under this Agreement. If you have created a campaign description, please contact your designated member of the WCO team.

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